OUR JOURNEY


Goldsmith and AuTerra founder Ashley Heather in our eco-friendly jewellery studio and workshop

FROM PHOTOGRAPHIC WASTE TO FAIRMINED: OUR FOUNDER'S STORY

Take one part silver nuggets, one part roaring flame and what results is a lifelong obsession. It all started with that single crucible of shimmering, glowing metal. In 2010, armed with a fine arts degree and no clue about my next move I signed up for a part time jewellery course for no real reason at all. Twenty minutes in and I was filling out the paperwork to study jewellery design and manufacture full time.

This impulsiveness was completely out of character, and looking back, an even clearer sign that I had found, quite by accident, the craft I wanted to spend my life perfecting. Now for the problem; I am and always have been a passionate advocate for sustainability and grew up around and later was involved with amazing NGOs working towards social and environmental justice. I had seen first-hand what unchecked mining does to communities and landscapes and here I was about to embark on a career in one of the most fraught industries in the world. Ummm….

It seemed that the only way to bring my passion for sustainability and my newly discovered obsession with the craft of jewellery making together was to forge my own path. And so, I took the leap and started making jewellery using silver recycled from photographic waste in the unused half of my grandparent’s garage. Since those early days we have grown into a small team of passionate hands and the rest of our story is years of hard work, late night research and serendipitous connections.

We partnered with our e-waste refiner in 2015 and made our very first ring out of gold recycled from e-waste in the summer of that year. The first in the world at the time.

The pandemic saw a rapid shift in the e-waste space, with a laundry list of complexities that slowly multiplied over the years (you can read more about that here). By 2023 e-waste no longer felt like the arena in which we could operate at our highest potential and drive the most meaningful change. After many long conversations, we became the first jeweller on the African continent to receive a Fairmined License. This new chapter feels like the perfect fit for us and we are honoured to be custodians of this amazing metal (you can read more about Fairmined here)

Through all the twists and turns one thing has remained constant, our hope of returning to a view of jewellery as an heirloom worthy of passing down; not just of the object itself but also of a more just world for our future generations to wear it.

Recycled silver and gold jewellery displayed in the Auterra studio store, browse our eco-friendly jewellery collection whilst watching our goldsmiths at work
Ashley Heather (Founder)

AuTerra's Journey, photographic waste to e-waste to Fairmined gold and silver
Melting crucible of eco friendly silver and gold for sustainable jewelry